adidasOriginals:Deerupt AR
︎︎︎SP2018 c/o Annex88 |
︎Conceptual Development & Augmented Reality
Re-inventing the future of sneaker unboxing for the launch of the Disruptively Simple silhouette.
Disrupting the Unboxing Clout
Deerupt’s gridded minimalist design takes street style into the future. Inspired by urban planning, architecture, and natural phenomena — we wanted to leverage the latest technologies to redefine the user experience of engaging with the shoe. Way before it’s released.I helped adidas activated the sneaker community by sending them empty imaginary boxes to spark mystique and challenge unboxing tropes. Popular unboxers like Jacques Slade and George Sullivan (Sole Supplier) joined in.
Experience it yourself* ︎︎︎ virtualdeerupt.com
(*Mobile phone required)
Results
- 110 million views
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50,000+ virtual unboxings
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123+ countries reached
Amplified Gen-Z women’s voices by celebrating modern-day Kartinis in this People Like Me initiative.
︎ FILM, brand campaign, pr event
❋ ROLE: creative lead
Capture the hearts of music fans in a fun & strawberrily Japanese way.
︎ stunt, ACTIVATION, ooh
❋ ROLE: creative lead
Netflix ID
Ketayangan
Inspired by Pasar Malam (Night Market), casted look-alikes to celebrate Netflix ID’s biggest stars in this beloved musical for the EOY celebration.
︎ FILM, social
❋ ROLE: ACD
Championing BIPOC change makers who are transforming their local communities.
︎ FILM, ART DIRECTION, BRAND EDITORIAL
❋ ROLE: DESIGNER /ACD
Home workouts, COVID-era filmmaking, getting people moving while stuck inside.
︎ (Zoom)Filmmaking,Editorial, Directing
❋ ROLE: Assoc. content director
Award-winning ‘about’ page.
(Feat. Vibrant Colors & Gen-Z Vibes)
(Feat. Vibrant Colors & Gen-Z Vibes)
︎ Art direction, visual identity design
❋ ROLE: Assoc. content director
Turned voice memos into a 16-ep animated series,
hyping up indie artists worldwide!
hyping up indie artists worldwide!
︎ Animation, Brand storytelling
❋ ROLE: co-creator / ACD
First ever digitally sourced panel series featuring original Creators, fueling sneaker releases via chatbot.
︎ INTERACTIVE, SOCIAL MEDIA, PR EVENT
❋ ROLE: Creative / ART DIRECTOR