Apple Music — “And Then”
︎︎︎SU/FA2018 c/o ROSEWOOD Creative |
︎Conceptual Development, 2D Animation, Content Production & Talent Directing
︎︎︎SU/FA2018 c/o ROSEWOOD Creative |
︎Conceptual Development, 2D Animation, Content Production & Talent Directing
Apple Music wanted a concept to promote Independent Artists that would require the least amount of talent involvement, yet make the biggest impact. And Then was born — the social-first animated series that turns voice memos into beautifully bizarre & fantastical cartoons (in less than a week).
Watch the Case Study ︎︎︎
Watch the Full Episodes
The challenge was simple (but hard)
How do you promote new artists’ album releases from around the world, on a weekly basis, without having their presence on set?
The solution: animated stories, reinvented.
1. We send our booked and busy artists a series of culturally-relevant,
strategically-fantastical questions.
2. Artists record their answers via Voice Memo (listen below)
3. Our group of talented storyboard artists, animators, and editors
craft together a full-animated cartoons in less than a week.
Each illustrative styles, animation, and color schemes are bespoke to our artists’ genres, origins, and languages.
Origins ︎
- USA: Los Angeles
- Canada: Montreal & Vancouver
- UK: London, Manchester, Brighton
- EU: Sweden, Madrid
- Asia: Tokyo
- Australia: Sydney & Melbourne
- South America: Mexico, Rio de Janeiro
Genres ︎
- Alt Rock
- Downtempo Electronica
- R&B
- Gothic Metal
- Soul/Jazz
- Psych Pop
- Folk
- Electro Funk
- Trap / Hip Hop
- Dance Electronic
Agency
ROSEWOOD Creative
VP, Creative
Vasili Gavre
ACD / Producer
George Widodo
Account Manager
Lonnie Angle
Strategist
Liz Lightbody
Animators + Editors
Sam Ancona
Kylar Loya
Bill Cleveland
Tyler Rice
Moises Jimenez
ROSEWOOD Creative
VP, Creative
Vasili Gavre
ACD / Producer
George Widodo
Account Manager
Lonnie Angle
Strategist
Liz Lightbody
Animators + Editors
Sam Ancona
Kylar Loya
Bill Cleveland
Tyler Rice
Moises Jimenez
Amplified Gen-Z women’s voices by celebrating modern-day Kartinis in this People Like Me initiative.
︎ FILM, brand campaign, pr event
❋ ROLE: creative lead
Capture the hearts of music fans in a fun & strawberrily Japanese way.
︎ stunt, ACTIVATION, ooh
❋ ROLE: creative lead
Netflix ID
Ketayangan
Inspired by Pasar Malam (Night Market), casted look-alikes to celebrate Netflix ID’s biggest stars in this beloved musical for the EOY celebration.
︎ FILM, social
❋ ROLE: ACD
Championing BIPOC change makers who are transforming their local communities.
︎ FILM, ART DIRECTION, BRAND EDITORIAL
❋ ROLE: DESIGNER /ACD
Home workouts, COVID-era filmmaking, getting people moving while stuck inside.
︎ (Zoom)Filmmaking,Editorial, Directing
❋ ROLE: Assoc. content director
Award-winning ‘about’ page.
(Feat. Vibrant Colors & Gen-Z Vibes)
(Feat. Vibrant Colors & Gen-Z Vibes)
︎ Art direction, visual identity design
❋ ROLE: Assoc. content director
Turned voice memos into a 16-ep animated series,
hyping up indie artists worldwide!
hyping up indie artists worldwide!
︎ Animation, Brand storytelling
❋ ROLE: co-creator / ACD
First ever digitally sourced panel series featuring original Creators, fueling sneaker releases via chatbot.
︎ INTERACTIVE, SOCIAL MEDIA, PR EVENT
❋ ROLE: Creative / ART DIRECTOR