©2021
︎ WELCOME TO THE COLLECTIVE WORKS & PLAYS OF GEORGE WIDODO  ︎ ASSOCIATE CREATIVE DIRECTOR/DESIGNER/FILMMAKER/CREATIVE STORYTELLER. ︎ SUBVERT THE NORM  ︎CURRENTLY IN JAKARTA, INDONESIA



Apple Music — “And Then”


︎︎︎SU/FA2018 c/o ROSEWOOD Creative | ︎Conceptual Development, 2D Animation, Content Production & Talent Directing


Apple Music wanted a concept to promote Independent Artists that would require the least amount of talent involvement, yet make the biggest impact. And Then was born — the social-first animated series that turns voice memos into beautifully bizarre & fantastical cartoons (in less than a week).   


Watch the Case Study ︎︎︎





Watch the Full Episodes

The challenge was simple (but hard)


How do you promote new artists’ album releases from around the world, on a weekly basis, without having their presence on set?


The solution: animated stories, reinvented.


1. We send our booked and busy artists a series of culturally-relevant,
strategically-fantastical questions.



2. Artists record their answers via Voice Memo (listen below)



3. Our group of talented storyboard artists, animators, and editors
craft together a full-animated cartoons in less than a week.






Each illustrative styles, animation, and color schemes are bespoke to our artists’ genres, origins, and languages.

Origins ︎
  • USA: Los Angeles
  • Canada: Montreal & Vancouver
  • UK: London, Manchester, Brighton 
  • EU: Sweden, Madrid 
  • Asia: Tokyo
  • Australia: Sydney & Melbourne
  • South America: Mexico, Rio de Janeiro
Genres ︎
  • Alt Rock
  • Downtempo Electronica
  • R&B
  • Gothic Metal
  • Soul/Jazz
  • Psych Pop
  • Folk
  • Electro Funk
  • Trap / Hip Hop
  • Dance Electronic



Agency
ROSEWOOD Creative

VP, Creative
Vasili Gavre

ACD / Producer
George Widodo

Account Manager
Lonnie Angle

Strategist
Liz Lightbody

Animators + Editors
Sam Ancona
Kylar Loya
Bill Cleveland
Tyler Rice
Moises Jimenez
GEORGE WIDODO