adidas Originals: #TLKS


︎︎︎FA2017 c/o Annex88 | ︎Social Media Content, FB Messenger Chatbot, & Experiential Design 


The first ever digitally-sourced sneaker panel series featuring original creators at the forefront of innovation, creative, and performance — with conversation fueled by adidas Originals audience via Facebook messenger chatbot.



A live event to celebrate the rebirth of EQT

adidas Originals wanted to mark the EQT, a popular technical performance sneaker, as a streetwear statement piece in the United States. During the globally-renowned Miami Art Week, we were tasked to promote adidas’ first inaugural panel series.

As their Social AOR, I helped Annex88 took over @adidasoriginals Instagram with cryptic animations revealing: 
(1) the Event and the speakers streamed on Facebook Live
(2) the Adidas Chatbot where people can cop limited edition white #EQTs.

The Event

The event celebrated the brand’s EQT shoe, and brought together artist Ben Jones, model and activist Adwoa Aboah, and artist and G.O.O.D. Music president Pusha T for a panel discussion. Guests gathered at the Hilario Candela-designed Miami Marine Stadium, and enjoyed a special performance from Pusha T after the conversation.



Results


  • 55 million Impressions
  • 1.25 million people watched our Facebook livestream.
  • 347,000 messages to adidas Originals chatbot.

Amplified Gen-Z women’s voices by celebrating modern-day Kartinis in this People Like Me initiative.
︎ FILM, brand campaign, pr event ❋ ROLE: creative lead



Capture the hearts of music fans in a fun & strawberrily Japanese way.
︎ stunt, ACTIVATION, ooh ❋ ROLE: creative lead



Netflix ID
Ketayangan

Inspired by Pasar Malam (Night Market), casted look-alikes to celebrate Netflix ID’s biggest stars in this beloved musical for the EOY celebration.
︎ FILM, social ❋ ROLE: ACD



Championing BIPOC change makers who are transforming their local communities.
︎ FILM, ART DIRECTION, BRAND EDITORIAL ❋ ROLE: DESIGNER /ACD
Home workouts, COVID-era filmmaking, getting people moving while stuck inside.
︎ (Zoom)Filmmaking,Editorial, Directing ❋ ROLE: Assoc. content director



Award-winning ‘about’ page.
(Feat. Vibrant Colors & Gen-Z Vibes)
︎ Art direction, visual identity design ❋ ROLE: Assoc. content director


Turned voice memos into a 16-ep animated series,
hyping up indie artists worldwide!
︎ Animation, Brand storytelling ❋ ROLE: co-creator / ACD




First ever digitally sourced panel series featuring original Creators, fueling sneaker releases via chatbot.
︎ INTERACTIVE, SOCIAL MEDIA, PR EVENT ❋ ROLE: Creative / ART DIRECTOR

Salam Kenal!


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@2024 George widodo
Singapore, Singapore
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