︎︎︎2019 c/o Instrument |
︎ Content for Web | Art Direction, Content Curation, Motion Design & UX Design
With a business initiative to clarify their brand vision, codify a single design system, and expand from a product-focused mentality, Instagram partnered with Instrument to create a single strategy for their digital experiences across surfaces.
The Website
︎︎︎Link to about.instagram.comOver a +1 year engagement, we collaborated to audit their digital ecosystem, create a coherent strategy for digital experiences, and craft an innovative, spirited, and extensible design system.
Working quickly, iteratively, and collaboratively, we partnered with Perficient to execute on development, creating in depth documentation to help maintain the visual fidelity of the design system.
Content Creation & Curation
︎︎︎Link to about.instagram.comWhile working on the site design we were awarded the entire site curation. Quickly spinning up two concurrent workstreams, one for the community/creator curation, one for a feature focused shoot in Los Angeles.
Culminating in a delivery of 228 bespoke assets.︎︎︎
Championing BIPOC change makers who are transforming their local communities.
︎ FILM, ART DIRECTION, BRAND EDITORIAL
❋ ROLE: DESIGNER /ACD
Designing visual worlds for Quibi’s flagship original series across show art, marketing & social.
︎ DESIGN SYSTEM, ART DIRECTION, BRAND
❋ ROLE: DESIGNER /ACD
Award-winning ‘about’ page.
(Feat. Vibrant Colors & Gen-Z Vibes)
(Feat. Vibrant Colors & Gen-Z Vibes)
︎ Art direction, visual identity design
❋ ROLE: Assoc. content director
Capture the hearts of music fans in a fun & strawberrily Japanese way.
︎ stunt, ACTIVATION, ooh
❋ ROLE: creative lead
Home workouts, COVID-era filmmaking, getting people moving while stuck inside.
︎ (Zoom)Filmmaking,Editorial, Directing
❋ ROLE: Assoc. content director
First ever digitally sourced panel series featuring original Creators, fueling sneaker releases via chatbot.
︎ INTERACTIVE, SOCIAL MEDIA, PR EVENT
❋ ROLE: Creative / ART DIRECTOR
Turned voice memos into a 16-ep animated series,
hyping up indie artists worldwide!
hyping up indie artists worldwide!
︎ Animation, Brand storytelling
❋ ROLE: co-creator / ACD
Reimagining sneaker unboxing culture through a Disruptively Simple AR experience.
︎ SOCIAL, AUGMENTED REALITY
❋ ROLE: Creative / ART DIRECTOR
Amplified Gen-Z women’s voices by celebrating modern-day Kartinis in this People Like Me initiative.
︎ FILM, brand campaign, pr event
❋ ROLE: creative lead