Nike Cities: Legacy Project
︎︎︎SP 2021 c/o Instrument |
︎Art Direction, Content Curation, Strategy, Post-Production, Editorial & App Design
Nike’s NYC, LA, & CHI City teams wanted to build a sustainable and scaleable platform within the brand’s digital ecosystem — prioritizing authentic, human-centered stories of Black & LatinaX women, and non-binary folx who are transforming their local communities while inspiring the next generation of BIPOC changemakers.
Watch the Sizzle ︎︎︎
Nike LA’s Legacy Project highlights the life and work of eight Black Angeleno women transforming their Los Angeles communities through basketball, fashion, dance, running, and literacy.
The Launch:
Play Academy with Naomi Osaka
We partnered with Naomi Osaka’s PANO to empower young girls through sport. The anthem film was launched on @nikelosangeles Instagram and nike.com/la
Part I:
Meet the LA Community Leaders
From dotcom, Nike LA’s Instagram, integrated media, to Nike App editorial — we’ve designed and produced weekly content telling stories about our local leaders with the clever use of found footage
and in-studio interviews.
and in-studio interviews.
Watch the full episodes ︎︎︎
Part II:
Self-care Becomes Community Care
To promote Nike’s wellness program on NTC (Nike Training Club) with Nike Trainer Traci Copeland, we refreshed the campaign across mediums to feature profiles of our LA Community leaders on how they build their own wellness routines.
Championing BIPOC change makers who are transforming their local communities.
︎ FILM, ART DIRECTION, BRAND EDITORIAL
❋ ROLE: DESIGNER /ACD
Designing visual worlds for Quibi’s flagship original series across show art, marketing & social.
︎ DESIGN SYSTEM, ART DIRECTION, BRAND
❋ ROLE: DESIGNER /ACD
Award-winning ‘about’ page.
(Feat. Vibrant Colors & Gen-Z Vibes)
(Feat. Vibrant Colors & Gen-Z Vibes)
︎ Art direction, visual identity design
❋ ROLE: Assoc. content director
Capture the hearts of music fans in a fun & strawberrily Japanese way.
︎ stunt, ACTIVATION, ooh
❋ ROLE: creative lead
Home workouts, COVID-era filmmaking, getting people moving while stuck inside.
︎ (Zoom)Filmmaking,Editorial, Directing
❋ ROLE: Assoc. content director
First ever digitally sourced panel series featuring original Creators, fueling sneaker releases via chatbot.
︎ INTERACTIVE, SOCIAL MEDIA, PR EVENT
❋ ROLE: Creative / ART DIRECTOR
Turned voice memos into a 16-ep animated series,
hyping up indie artists worldwide!
hyping up indie artists worldwide!
︎ Animation, Brand storytelling
❋ ROLE: co-creator / ACD
Reimagining sneaker unboxing culture through a Disruptively Simple AR experience.
︎ SOCIAL, AUGMENTED REALITY
❋ ROLE: Creative / ART DIRECTOR
Amplified Gen-Z women’s voices by celebrating modern-day Kartinis in this People Like Me initiative.
︎ FILM, brand campaign, pr event
❋ ROLE: creative lead