Nike App Stories
︎︎︎FA 2020 c/o Instrument |
︎Content Curation, Strategy, Editorial & App Design
Piloting Nike App’s newest feature — from strategy to content creation to a scalable playbook — driving Member engagement through bite-sized, shareable stories.
Bite-sized, relatable, hyper-relevant content is a winning combination for Nike’s Gen Z consumers — and the brand tapped us to pilot a new feature in the Nike App intended to offer just that.
To launch App Stories, we leveraged Nike’s tried-and-true storytelling formula, and developed a scalable and replicable strategic framework. Through thoughtful cop
y, design, and UX explorations, we created a process to adapt existing brand content into quick, engaging and testable Stories, grounded in the brand's voice.
With our digital expertise, we introduced the feature and elevated the value proposition of the Nike App — evolving it from a shopping tool to a destination consumers can turn to for quick hits of inspiration and storytelling.
11 Content Franchises
(and counting)
You Can’t Stop Our Voice
What It Took
Nike PLAYlist
Nike Essentials
Get Out the Vote
Stronger Than One
ACG Guide to Peace on Earth
Winter 2020 Holiday
HBCU x Air Shop
Power of Purpose
How to Be a Playmaker
Stories
Give Tips
We created interactive how-tos, giving frame-by-frame advice.
Stories
Inspire
We reimagined long-form video into bite-sized calls to action, encouraging Members to get inspired, take action, and do more.
Stories
Share Style
We transformed long-form storytelling into magazine-esque content that paired compelling copy with beautiful editorial design.
Championing BIPOC change makers who are transforming their local communities.
︎ FILM, ART DIRECTION, BRAND EDITORIAL
❋ ROLE: DESIGNER /ACD
Designing visual worlds for Quibi’s flagship original series across show art, marketing & social.
︎ DESIGN SYSTEM, ART DIRECTION, BRAND
❋ ROLE: DESIGNER /ACD
Award-winning ‘about’ page.
(Feat. Vibrant Colors & Gen-Z Vibes)
(Feat. Vibrant Colors & Gen-Z Vibes)
︎ Art direction, visual identity design
❋ ROLE: Assoc. content director
Capture the hearts of music fans in a fun & strawberrily Japanese way.
︎ stunt, ACTIVATION, ooh
❋ ROLE: creative lead
Home workouts, COVID-era filmmaking, getting people moving while stuck inside.
︎ (Zoom)Filmmaking,Editorial, Directing
❋ ROLE: Assoc. content director
First ever digitally sourced panel series featuring original Creators, fueling sneaker releases via chatbot.
︎ INTERACTIVE, SOCIAL MEDIA, PR EVENT
❋ ROLE: Creative / ART DIRECTOR
Turned voice memos into a 16-ep animated series,
hyping up indie artists worldwide!
hyping up indie artists worldwide!
︎ Animation, Brand storytelling
❋ ROLE: co-creator / ACD
Reimagining sneaker unboxing culture through a Disruptively Simple AR experience.
︎ SOCIAL, AUGMENTED REALITY
❋ ROLE: Creative / ART DIRECTOR
Amplified Gen-Z women’s voices by celebrating modern-day Kartinis in this People Like Me initiative.
︎ FILM, brand campaign, pr event
❋ ROLE: creative lead