Apple Music — Social
︎︎︎2018 c/o ROSEWOOD Creative | ︎Content Production, Conceptual Development, & Art Direction
As a superior purveryor of music & culture, Apple Music needs voices unlike any other on social media. Through modular production and motion design, we elevated artists’ interviews & album promos beyond the “talking heads” tropes.
︎Drake — Scorpion
To launch Drake’s biggest album of 2018, I helped create an interactive multi-platform campaign featuring Scorpion graphics that are highly sharable. From a site to create your very own Scorpion album cover to working with a scorpion wrangler to shoot live content.“Apple Music puts you on the cover of Drake’s Scorpion” — 9 to 5 Mac
“Drake’s Scorpion breaks Apple Music’s single-day streaming record with over 170 million streams” — The Verge
Make your own Drake album cover at makeyourdrake.com︎︎︎
︎Alessia Cara - The Pains of Growing
To promote her second studio album, R&B singer/songwriter Alessia speaks wisdom through her “coming of age” journey. ︎Young M.A - Herstory in the Making
In her studio debut album, NY rapper talks about her creative process in the car.︎Kacey Musgraves - Slow Burn
Kacey relives her “trip at the porch” in her exclusive performance on Apple Music.Turning Music Videos into Shareable Memes
To promote the new home for music videos and curated video playists, I helped create an design identity ecosystem and motion production — to turn iconic moments in music videos into highly shareable GIFs on GIPHY. In less than a year Apple Music have garnered more than 1 Billion views and shares of GIFs.
Amplified Gen-Z women’s voices by celebrating modern-day Kartinis in this People Like Me initiative.
︎ FILM, brand campaign, pr event
❋ ROLE: creative lead
Capture the hearts of music fans in a fun & strawberrily Japanese way.
︎ stunt, ACTIVATION, ooh
❋ ROLE: creative lead
Netflix ID
Ketayangan
Inspired by Pasar Malam (Night Market), casted look-alikes to celebrate Netflix ID’s biggest stars in this beloved musical for the EOY celebration.
︎ FILM, social
❋ ROLE: ACD
Championing BIPOC change makers who are transforming their local communities.
︎ FILM, ART DIRECTION, BRAND EDITORIAL
❋ ROLE: DESIGNER /ACD
Home workouts, COVID-era filmmaking, getting people moving while stuck inside.
︎ (Zoom)Filmmaking,Editorial, Directing
❋ ROLE: Assoc. content director
Award-winning ‘about’ page.
(Feat. Vibrant Colors & Gen-Z Vibes)
(Feat. Vibrant Colors & Gen-Z Vibes)
︎ Art direction, visual identity design
❋ ROLE: Assoc. content director
Turned voice memos into a 16-ep animated series,
hyping up indie artists worldwide!
hyping up indie artists worldwide!
︎ Animation, Brand storytelling
❋ ROLE: co-creator / ACD
First ever digitally sourced panel series featuring original Creators, fueling sneaker releases via chatbot.
︎ INTERACTIVE, SOCIAL MEDIA, PR EVENT
❋ ROLE: Creative / ART DIRECTOR