Apple Music — Social
︎︎︎2018 c/o ROSEWOOD Creative | ︎Content Production, Conceptual Development, & Art Direction
As a superior purveryor of music & culture, Apple Music needs voices unlike any other on social media. Through modular production and motion design, we elevated artists’ interviews & album promos beyond the “talking heads” tropes.
︎Drake — ScorpionTo launch Drake’s biggest album of 2018, I helped create an interactive multi-platform campaign featuring Scorpion graphics that are highly sharable. From a site to create your very own Scorpion album cover to working with a scorpion wrangler to shoot live content.
“Apple Music puts you on the cover of Drake’s Scorpion” — 9 to 5 Mac
“Drake’s Scorpion breaks Apple Music’s single-day streaming record with over 170 million streams” — The Verge
Make your own Drake album cover at makeyourdrake.com︎︎︎
︎Alessia Cara - The Pains of Growing
To promote her second studio album, R&B singer/songwriter Alessia speaks wisdom through her “coming of age” journey.
︎Young M.A - Herstory in the Making
In her studio debut album, NY rapper talks about her creative process in the car.
︎Kacey Musgraves - Slow BurnKacey relives her “trip at the porch” in her exclusive performance on Apple Music.
Turning Music Videos into Shareable Memes
To promote the new home for music videos and curated video playists, I helped create an design identity ecosystem and motion production — to turn iconic moments in music videos into highly shareable GIFs on GIPHY. In less than a year Apple Music have garnered more than 1 Billion views and shares of GIFs.