Acura TLX:
It’s That Kind of Thrill

︎︎︎SU2015 c/o MullenLowe LA | ︎Concept Development & Social Media Art Direction

To put Acura back in the performance market, we set out to launch the TLX with adrenaline-filled fast :15s commercials, OOH installations, and thrilling illustrations.

Watch the Commercials Reel ︎︎︎

Thrillusrations

As a big sponsor for the New Yorker Festival, Acura captured the thrill of TLX through playful illustrations and caption contest hosted on Facebook. We partnered with resident cartoonist Christopher Weyant.

Watch the case study︎︎︎

Acura TLX: It’s That Kind of Thrill

To put Acura back in the performance market, we set out to launch the TLX with adrenaline-filled fast :15s commercials, OOH installations, and thrilling illustrations.

Thrillusrations

Acura TLX:
It’s That Kind of Thrill