https://georgewidodo.com George Widodo Mon, 17 Jun 2024 15:09:26 +0000 https://georgewidodo.com en https://georgewidodo.com/Main-page Mon, 17 Jun 2024 04:19:36 +0000 George Widodo https://georgewidodo.com/Main-page GEORGE WIDODOCreative Director, Designer &amp; Filmmaker Curated Works https://georgewidodo.com/Info Thu, 01 Nov 2018 22:57:15 +0000 George Widodo https://georgewidodo.com/Info <img width="2500" height="2000" width_o="2500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/95be925e0f991eefc7c9cc3b4baab203de4d99e562c4a4dbfe125772a70ab062/artdirector.jpg" data-mid="84971677" border="0" src="https://freight.cargo.site/w/1000/i/95be925e0f991eefc7c9cc3b4baab203de4d99e562c4a4dbfe125772a70ab062/artdirector.jpg" /> George Widodo is a Creative Director, Designer &amp; Filmmaker born in Jakarta, 🇮🇩Indonesia. After working coast to coast across USA 🇺🇸 (LA, NYC, TX, PDX)— he is now based in Bali &amp; Singapore. *Down to fly, or work remotely As an International Creative Director, Designer &amp; Filmmaker with diverse experiences in design, social media and filmmaking, George is a cultural provocateur focused on breaking the traditions of advertising. He has a proven track record of winning new businesses, managing teams of creative pioneers, and creating for multiple media &amp; platforms. His work across entertainment, music, tech, fashion and autos, combined with agency &amp; client-side experience, has sparked multiple industry firsts. ︎ +1 323.600.4647︎ hello@georgewidodo.com RANDOM FACTS (In his own words) I once aspired to be a spacesuit designer. <img width="2500" height="2000" width_o="2500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f3607bd22b3fb44b9bfcc2f7dc157de861121bcc8e763236e9ec84c7352b264c/fashiondesigner.jpg" data-mid="84971675" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f3607bd22b3fb44b9bfcc2f7dc157de861121bcc8e763236e9ec84c7352b264c/fashiondesigner.jpg" /> I was first on a path to be a space engineer. I aced physics in high school. Until I discovered an old NASA archive book and became obsessed with spacesuit design. And then, advertising happened. (I know — it’s anti-climactic) I occasionally host personal, private dinners. <img width="2500" height="2000" width_o="2500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/68a61cfa8e501a0c2f3c3696af7ba83df8a4e0faed3e42ef722cb44626eb5422/chef-.jpg" data-mid="84971804" border="0" src="https://freight.cargo.site/w/1000/i/68a61cfa8e501a0c2f3c3696af7ba83df8a4e0faed3e42ef722cb44626eb5422/chef-.jpg" /> It started with my obsession with handcrafted pastas and cutting fish with Yanagibas. Then friends started inviting me to their kitchens to host private dinners. I am hyperosmic and collect fragrances. <img width="2500" height="2000" width_o="2500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c90638331607fa68e526d40f9ec5635d1181e768ce1a72c80c3ecbf42da4c58a/perfumer.jpg" data-mid="84972135" border="0" src="https://freight.cargo.site/w/1000/i/c90638331607fa68e526d40f9ec5635d1181e768ce1a72c80c3ecbf42da4c58a/perfumer.jpg" /> Out of all five (six) senses — I connect most deeply with smell. I collect essences, candles, perfumes, incenses from all my travels around the world as sensory, sentimental artifacts. RESUME Experience Creative Director FA2024 - Now Creative LeadSP2023 - FA2024 Associate Content DirectorFA2021 - SP2023&nbsp; Associate Design Director SP2019 - SU2021&nbsp; Associate Content Director SP2018 - SP2019 Visual Designer FA2017 &nbsp;&nbsp; Art Director SU2017 &nbsp;&nbsp;Social Media CreativeFA2016 - SU2017 &nbsp; Creative FA2015 - FA2016 Art Director SU2015 Junior Art Director FA2014 Art Director Intern SU2014 Independent Bali &amp; Singapore YouTube Creative StudioSingapore, SG GOODSTUPHSingapore, SG Instrument Portland, OR ROSEWOOD Creative Venice, CA Elephant Brooklyn, NY Laundry Service Brooklyn, NYAnnex88New York, NY The Martin Agency New York, NY Mother New York, NY MullenLowe US El Segundo, CA David&amp;Goliath El Segundo, CA Accolades 2 Honorees SP2020 Yellow PencilSP2015 Merit FA2014 Silver Medal SU2013 Webby Awards Instagram Website Redesign for Best Homepage &amp; Use of Photography DNAD New Blood Airbnb “Be Someone Else” One Club Young Ones Artbox.org Addys Awards Nikon “Honeymoon” Education BA Advertising DesignFA2012 - SP2015 BA Communication ArtsFA2010 - SU2012 Art Center College of Design Pasadena, CA Otis College of Art &amp; DesignLos Angeles, CA &nbsp; &nbsp; &nbsp;&nbsp; https://georgewidodo.com/Instagram Sun, 11 Oct 2020 03:29:57 +0000 George Widodo https://georgewidodo.com/Instagram Instagram ︎︎︎2019 c/o Instrument | ︎ Content for Web | Art Direction, Content Curation, Motion Design &amp; UX Design&nbsp; With a business initiative to clarify their brand vision, codify a single design system, and expand from a product-focused mentality, Instagram partnered with Instrument to create a single strategy for their digital experiences across surfaces. &nbsp; The Website&nbsp;︎︎︎Link to about.instagram.com Over a +1 year engagement, we collaborated to audit their digital ecosystem, create a coherent strategy for digital experiences, and craft an innovative, spirited, and extensible design system. Working quickly, iteratively, and collaboratively, we partnered with Perficient to execute on development, creating in depth documentation to help maintain the visual fidelity of the design system. <img width="640" height="486" width_o="640" height_o="486" data-src="https://freight.cargo.site/t/original/i/bbbc93cb3636aa9062fb92e4a07f87840f9ea106d9765137e777d1f08d9c088a/Instagram_Home.gif" data-mid="85231976" border="0" src="https://freight.cargo.site/w/640/i/bbbc93cb3636aa9062fb92e4a07f87840f9ea106d9765137e777d1f08d9c088a/Instagram_Home.gif" /> <img width="640" height="486" width_o="640" height_o="486" data-src="https://freight.cargo.site/t/original/i/ead74bce29954eeaee84bfbc2a2ad287cfcdd7ffdeb84cf82010b01875a77f63/Instagram_Community.gif" data-mid="85231978" border="0" src="https://freight.cargo.site/w/640/i/ead74bce29954eeaee84bfbc2a2ad287cfcdd7ffdeb84cf82010b01875a77f63/Instagram_Community.gif" /> <img width="640" height="410" width_o="640" height_o="410" data-src="https://freight.cargo.site/t/original/i/52388b81f1741023e5c651d33e8181c460b2dfd2ae2b35a724bf38baceace22b/Instagram_Features.gif" data-mid="85231975" border="0" src="https://freight.cargo.site/w/640/i/52388b81f1741023e5c651d33e8181c460b2dfd2ae2b35a724bf38baceace22b/Instagram_Features.gif" /> <img width="700" height="438" width_o="700" height_o="438" data-src="https://freight.cargo.site/t/original/i/68695c431a645a06f1c53fc44981c5e41695fb58c54396824c0db4089a4813fd/image18_1.gif" data-mid="85231961" border="0" src="https://freight.cargo.site/w/700/i/68695c431a645a06f1c53fc44981c5e41695fb58c54396824c0db4089a4813fd/image18_1.gif" /> <img width="640" height="400" width_o="640" height_o="400" data-src="https://freight.cargo.site/t/original/i/1022a20b09d94eec4d69ea0267b358817d37b70e6594083fb4f5529c52a9a341/Instagram-Navigation-fadeAlt-02.gif" data-mid="85231985" border="0" src="https://freight.cargo.site/w/640/i/1022a20b09d94eec4d69ea0267b358817d37b70e6594083fb4f5529c52a9a341/Instagram-Navigation-fadeAlt-02.gif" /> <img width="700" height="438" width_o="700" height_o="438" data-src="https://freight.cargo.site/t/original/i/42a42031f3c4803cdfffeb55df0ecefbf42a743a48a3f2cb6d3c4b6cc2680609/image25_1.gif" data-mid="85231957" border="0" src="https://freight.cargo.site/w/700/i/42a42031f3c4803cdfffeb55df0ecefbf42a743a48a3f2cb6d3c4b6cc2680609/image25_1.gif" /> Content Creation &amp; Curation︎︎︎Link to about.instagram.com While working on the site design we were awarded the entire site curation. Quickly spinning up two concurrent workstreams, one for the community/creator curation, one for a feature focused shoot in Los Angeles. Culminating in a delivery of 228 bespoke assets.︎︎︎ <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/166f6de82c16bd65afe29bdc5a63c8fc25995ed6072ee8c53b8b13514c7eb83d/image10.png" data-mid="85231962" border="0" src="https://freight.cargo.site/w/510/i/166f6de82c16bd65afe29bdc5a63c8fc25995ed6072ee8c53b8b13514c7eb83d/image10.png" /> <img width="401" height="401" width_o="401" height_o="401" data-src="https://freight.cargo.site/t/original/i/9fba6257fd375d7d5ab5a2a3ad35016c214d3884f26a98294f2d3bf286df6e82/image11.png" data-mid="85231963" border="0" src="https://freight.cargo.site/w/401/i/9fba6257fd375d7d5ab5a2a3ad35016c214d3884f26a98294f2d3bf286df6e82/image11.png" /> <img width="460" height="573" width_o="460" height_o="573" data-src="https://freight.cargo.site/t/original/i/2c9ed8a8f1ca80cd3c772c9875b3e5aa10f2205f92cf35d3d094e1d8657056ad/image14.png" data-mid="85231966" border="0" src="https://freight.cargo.site/w/460/i/2c9ed8a8f1ca80cd3c772c9875b3e5aa10f2205f92cf35d3d094e1d8657056ad/image14.png" /> <img width="510" height="666" width_o="510" height_o="666" data-src="https://freight.cargo.site/t/original/i/fd4d2e1d96b4c33450c5c71a1330fb6be519ff7c0dce50cc917ae6daed965e46/image16.png" data-mid="85231967" border="0" src="https://freight.cargo.site/w/510/i/fd4d2e1d96b4c33450c5c71a1330fb6be519ff7c0dce50cc917ae6daed965e46/image16.png" /> <img width="350" height="757" width_o="350" height_o="757" data-src="https://freight.cargo.site/t/original/i/9001802baf5d48cc97b74ca6fedb6c97c3c4c6182cdc87dfd88e18c6a9b0cd42/image29_2.gif" data-mid="85231969" border="0" src="https://freight.cargo.site/w/350/i/9001802baf5d48cc97b74ca6fedb6c97c3c4c6182cdc87dfd88e18c6a9b0cd42/image29_2.gif" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/d50ecd71304aa4ebbbc17b834b1235b0247315a1a92b773f6fa68a92c3af9f80/image12.png" 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data-src="https://freight.cargo.site/t/original/i/3fc7c319e1a4c1841655fe2bbd2bac3c2d904c9be8a9f105db6ea69d1629a7c3/image27_1.gif" data-mid="85231968" border="0" src="https://freight.cargo.site/w/600/i/3fc7c319e1a4c1841655fe2bbd2bac3c2d904c9be8a9f105db6ea69d1629a7c3/image27_1.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/301ea495b3ba1cee733f8f8bb836e6c0980058a4dda58406bb003ca9be7fc183/image13.jpeg" data-mid="85231965" border="0" src="https://freight.cargo.site/w/1000/i/301ea495b3ba1cee733f8f8bb836e6c0980058a4dda58406bb003ca9be7fc183/image13.jpeg" /> <img width="320" height="400" width_o="320" height_o="400" data-src="https://freight.cargo.site/t/original/i/287aa9d287e610bfd5edc6c591d52d8a7c7bffb89809424627dd93ee24c6170c/H2_1_Heart_Explosion_Option2.gif" data-mid="85231981" border="0" 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data-src="https://freight.cargo.site/t/original/i/8755efc2559bec495b520fc792c9dc2df52ad175b796e9393e8d08d7dc9092e1/IGC_LA19_TongvaPark_GroupShot_Improv_00009_1.gif" data-mid="85231980" border="0" src="https://freight.cargo.site/w/500/i/8755efc2559bec495b520fc792c9dc2df52ad175b796e9393e8d08d7dc9092e1/IGC_LA19_TongvaPark_GroupShot_Improv_00009_1.gif" /> <img width="728" height="1399" width_o="728" height_o="1399" data-src="https://freight.cargo.site/t/original/i/6e921307ac91643abc4151aeec417a350bfa11e0f3702c775a78cecee56248ae/IGC_LA19_ArtistLoft_YvotyLisvada_Male_Single_027.jpg" data-mid="85231973" border="0" src="https://freight.cargo.site/w/728/i/6e921307ac91643abc4151aeec417a350bfa11e0f3702c775a78cecee56248ae/IGC_LA19_ArtistLoft_YvotyLisvada_Male_Single_027.jpg" /> https://georgewidodo.com/Nike-YCSU Thu, 08 Oct 2020 05:31:01 +0000 George Widodo https://georgewidodo.com/Nike-YCSU Nike:&nbsp;“You Can’t Stop Us” ︎︎︎SU2020 c/o Instrument | ︎Art Direction, Motion Design, Content Production, (Zoom) Film Directing &amp; UX Design &nbsp; When the world of sports paused due to Covid-19, athletes* everywhere experienced an unprecedented disruption in their training routines. We helped Nike respond with You Can't Stop Us—a rallying cry for everyone to stay motivated, moving, and connected to the culture of sport while stuck inside. Showing up for the athlete*Overnight, Nike had to figure out how to show up differently for their customers. At Instrument, we believed the right course of action during Covid-19 was to consistently and reliably show up in full service to their Members. Based on this insight and our in-depth knowledge of the brand stemming from years of partnership with Nike, we focused squarely on their audience — their day-to-day lives, challenges, needs, and unique views the world. From this perspective, You Can't Stop Us — Nike's promise to publish daily content in service of all athletes* — was built. <img width="1500" height="620" width_o="1500" height_o="620" data-src="https://freight.cargo.site/t/original/i/b4c0e726cadbe01c1883b10003b7b10a6109258d74afcc54d201c5f9618da565/2-who-we-are-copy-9.png" data-mid="84980487" border="0" src="https://freight.cargo.site/w/1000/i/b4c0e726cadbe01c1883b10003b7b10a6109258d74afcc54d201c5f9618da565/2-who-we-are-copy-9.png" /> Moving from resigned to resilientWith a dedicated team of writers, strategists, designers, and editors, we formulated, created, and published daily content to help shift Members from resigned to resilient. We did this by portraying larger-than-life figures as real humans dealing with changes in the world and seeking strength just like the rest of us, and by seamlessly integrating brand communication on digital platforms to meet the consumer where they are. From stars like Mj Rodriguez and David Chang to athletes like Alex Morgan and Eliud Kipchoge, YCSU provided a steady cadence of movement, motivation, and hope during a challenging time and helped Nike form a deeper relationship with new and current Members. <img width="1250" height="703" width_o="1250" height_o="703" data-src="https://freight.cargo.site/t/original/i/58008477db880a41c1ff5fb8443927cf415f7d92403f88429f49c4724b30b615/DotCom_Blog_Asset_01_V2.gif" data-mid="84982978" border="0" src="https://freight.cargo.site/w/1000/i/58008477db880a41c1ff5fb8443927cf415f7d92403f88429f49c4724b30b615/DotCom_Blog_Asset_01_V2.gif" /> 365 EnablementUnderstandably, Nike’s initial plan was to get content out to Members as quickly as possible. We helped Nike evolve this approach into a long-term 365 “Enablement” strategy that consisted of weekly themes and daily content that matched the right athletes at the right time with the right message. This guided the creation of bespoke athlete, trainer, and influencer briefs with scripts and comprehensive content capture guidelines. We coordinated remote video productions with the talent, directed the conversations and guided the narrative through pre and post-production. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2f49c43b9c2823223888c5ac20599a2bce5e773459b45e80c31b2d4dcbfa79a/DotCom_Process_Horizontal_V3.gif" data-mid="84981940" border="0" src="https://freight.cargo.site/w/1000/i/d2f49c43b9c2823223888c5ac20599a2bce5e773459b45e80c31b2d4dcbfa79a/DotCom_Process_Horizontal_V3.gif" /> “We spent a lot of time talking about the two speeds of marketing. In five short days, we were forced to just do it”- Carson York, Digital Marketing Director at Nike Results Nike Members responded. Just 14 days after launch, active weekly Members in the Nike App reached 3.2 million—an all-time high and more people than Nike had in their entire ecosystem the previous year. There was also a 27% increase in Members interacting with You Can't Stop Us content who then returned to the Nike ecosystem. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2955411299eefcf6f232a1b319515f994730f3b7fdf62d7b4c14ecc2e356fb5/DotCom_Stats_0911b.gif" data-mid="84982192" border="0" src="https://freight.cargo.site/w/1000/i/e2955411299eefcf6f232a1b319515f994730f3b7fdf62d7b4c14ecc2e356fb5/DotCom_Stats_0911b.gif" /> https://georgewidodo.com/Nike-Cities-Legacy-Project Fri, 20 Aug 2021 16:10:05 +0000 George Widodo https://georgewidodo.com/Nike-Cities-Legacy-Project Nike Cities: Legacy Project ︎︎︎SP 2021 c/o Instrument | ︎Art Direction, Content Curation, Strategy, Post-Production, Editorial &amp; App Design Nike’s NYC, LA, &amp; CHI City teams wanted to build a sustainable and scaleable platform within the brand’s digital ecosystem — prioritizing authentic, human-centered stories of Black &amp; LatinaX women, and non-binary folx who are transforming their local communities while inspiring the next generation of BIPOC changemakers. Watch the Sizzle ︎︎︎ Nike LA’s Legacy Project&nbsp;highlights the life and work of eight Black Angeleno women transforming their Los Angeles communities through basketball, fashion, dance, running, and literacy. <img width="512" height="249" width_o="512" height_o="249" data-src="https://freight.cargo.site/t/original/i/e6724cc109dbaacaa03b45bd7b38d99a5711fc55725f34fda6745f848193085a/legacyproject_cover.gif" data-mid="116945347" border="0" src="https://freight.cargo.site/w/512/i/e6724cc109dbaacaa03b45bd7b38d99a5711fc55725f34fda6745f848193085a/legacyproject_cover.gif" /> <img width="3022" height="1476" width_o="3022" height_o="1476" data-src="https://freight.cargo.site/t/original/i/af73bc375829a398a07c3254b7071fba699b9e28be298ac06d2da58a732c7427/SprintB.png" data-mid="116945699" border="0" src="https://freight.cargo.site/w/1000/i/af73bc375829a398a07c3254b7071fba699b9e28be298ac06d2da58a732c7427/SprintB.png" /> <img width="384" height="512" width_o="384" height_o="512" data-src="https://freight.cargo.site/t/original/i/96e2c0f8201e7b065b1fa6063dc8450b7c5d6f0ceed257144d35864397cc6c8e/sharadamaddox.jpeg" data-mid="116945353" border="0" src="https://freight.cargo.site/w/384/i/96e2c0f8201e7b065b1fa6063dc8450b7c5d6f0ceed257144d35864397cc6c8e/sharadamaddox.jpeg" /> <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/0f1a852c6b028940a328f14ce9f5a4dbaaa0e3f344033c3faa9517673ee06aab/image13.gif" data-mid="116948710" border="0" src="https://freight.cargo.site/w/540/i/0f1a852c6b028940a328f14ce9f5a4dbaaa0e3f344033c3faa9517673ee06aab/image13.gif" /> <img width="339" height="512" width_o="339" height_o="512" data-src="https://freight.cargo.site/t/original/i/412871e89d4ea67b8b7182be8071bb1e7f90999f7007f75e6e11e88f4c69900c/zanetasmith.jpeg" data-mid="116948718" border="0" src="https://freight.cargo.site/w/339/i/412871e89d4ea67b8b7182be8071bb1e7f90999f7007f75e6e11e88f4c69900c/zanetasmith.jpeg" /> <img width="342" height="512" width_o="342" height_o="512" data-src="https://freight.cargo.site/t/original/i/17ef0eaa6282707e78bfcd20f94b1de5452d9ec8350672de01afd80d6af6ff3c/dimejones.png" data-mid="116948705" border="0" src="https://freight.cargo.site/w/342/i/17ef0eaa6282707e78bfcd20f94b1de5452d9ec8350672de01afd80d6af6ff3c/dimejones.png" /> The Launch: Play Academy with Naomi Osaka We partnered with Naomi Osaka’s PANO to empower young girls through sport. The anthem film was launched on @nikelosangeles Instagram and nike.com/la Part I: Meet the LA Community Leaders<img width="2688" height="1400" width_o="2688" height_o="1400" data-src="https://freight.cargo.site/t/original/i/44d1f7056193feb678f2be82095a6c2f9bb9a275e8075aa687850ae9ad4d8988/LAChangeMakers.png" data-mid="116951552" border="0" src="https://freight.cargo.site/w/1000/i/44d1f7056193feb678f2be82095a6c2f9bb9a275e8075aa687850ae9ad4d8988/LAChangeMakers.png" /> From dotcom, Nike LA’s Instagram, integrated media, to Nike App editorial — we’ve designed and produced weekly content telling stories about our local leaders with the clever use of found footage and in-studio interviews. <img width="2078" height="1192" width_o="2078" height_o="1192" data-src="https://freight.cargo.site/t/original/i/7d38616138079131ad2eec6a791cb5b1dd13d6862eb8046a0be36abd8214ba6a/SprintA.png" data-mid="117019478" border="0" src="https://freight.cargo.site/w/1000/i/7d38616138079131ad2eec6a791cb5b1dd13d6862eb8046a0be36abd8214ba6a/SprintA.png" /> Watch the full episodes&nbsp;︎︎︎ Part II:&nbsp; Self-care Becomes Community Care To promote Nike’s wellness program on NTC (Nike Training Club) with Nike Trainer Traci Copeland, we refreshed the campaign across mediums to feature profiles of our LA Community leaders on how they build their own wellness routines. https://georgewidodo.com/Quibi Thu, 08 Oct 2020 02:55:24 +0000 George Widodo https://georgewidodo.com/Quibi Quibi ︎︎︎SP2020 c/o Instrument | ︎ Brand Launch | ︎Art Direction, Graphic Design, Motion Design &amp; Social Media Content | Quibi is here to disrupt the streaming world, delivering bite-sized premium original content, exclusively on mobile. We helped launch the brand through a bold new way of marketing, spanning all of their channels — building excitement for the brand and a global following from the ground up. A New Way of MarketingAfter 10+ years, streaming is the new norm. Recognizing that the entertainment world was ripe for disruption and armed with new technology, Quibi aimed to redefine the way people experience video content.Eight months out from launch, Quibi came to us looking for strategic and creative ways to stand out in an increasingly saturated market. From branding, to show art, to marketing we knew we had to create brand experiences that felt as bold and pioneering as their product. Start the Show: You Ain’t Got These Watch the Trailer ︎︎︎ This urge for innovation was equally as important in the way shows are branded. We partnered with the brand and product team to imagine the branding and marketing for some of Quibi’s tentpole shows, including Lena Waithe’s ‘You Ain’t Got These’. A sneaker culture docu-series going beyond the shoe, examining subtexts of race, politics, class, gender, commerce and addiction. Realizing Lena Waithe’s vision, we wanted to bring that same level of thought and nuance to the art direction and marketing of the show <img width="640" height="1138" width_o="640" height_o="1138" data-src="https://freight.cargo.site/t/original/i/9258484ccb7366a6c433d3e93c03c8fa4c6253e7e50045835d8d1628f450604b/ba65a11f-ef95-4883-b3a2-009d20701b1c_quibi-yagt-poster-art.jpg" data-mid="84966577" border="0" src="https://freight.cargo.site/w/640/i/9258484ccb7366a6c433d3e93c03c8fa4c6253e7e50045835d8d1628f450604b/ba65a11f-ef95-4883-b3a2-009d20701b1c_quibi-yagt-poster-art.jpg" /> <img width="1101" height="1958" width_o="1101" height_o="1958" data-src="https://freight.cargo.site/t/original/i/130c06ee8b67aec48e5cafe4dc6e95194cb9e54b1c0dc0f51073cd0e81732a32/quibi_Yagt_mobile_tall.png" data-mid="84966696" border="0" src="https://freight.cargo.site/w/1000/i/130c06ee8b67aec48e5cafe4dc6e95194cb9e54b1c0dc0f51073cd0e81732a32/quibi_Yagt_mobile_tall.png" /> The Rebirth of Punk’dPunk'd is back! And no one is safe! The iconic series returns with Chance the Rapper as host -- masterminding the biggest pranks behind the scenes. The biggest stars are about to learn what happens if their fates were up to Chance. A Hidden Social Stunt at The Big Game Watch the Superbowl Ad ︎︎︎ A phone number on the van, hidden in plain sight, gets captive viewers.Watch what happens when you dial the number ︎ <img width="1192" height="748" width_o="1192" height_o="748" data-src="https://freight.cargo.site/t/original/i/7ca83f11b45ec11e43a605cc36f113084a9f2536d673c982bf24f2e157570562/kekepalmer_phone.png" data-mid="85222468" border="0" src="https://freight.cargo.site/w/1000/i/7ca83f11b45ec11e43a605cc36f113084a9f2536d673c982bf24f2e157570562/kekepalmer_phone.png" /> Defining the SystemPartnering with their brand and marketing teams, we created a comprehensive brand marketing strategy for their digital communications. To build momentum, we shifted from teasing out who they are to defining their product — all while capturing the brand’s unique personality. <img width="2400" height="1750" width_o="2400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/51bfb7e87db57b3557c3f98e445e6f7c081db2b1164463fd3c6972e00019850f/quibi_system_white.png" data-mid="84966860" border="0" src="https://freight.cargo.site/w/1000/i/51bfb7e87db57b3557c3f98e445e6f7c081db2b1164463fd3c6972e00019850f/quibi_system_white.png" /> To bring this strategy to life, we created a graphic system showcasing the breadth of content parceled out in bite-sized chunks – lists, memes, quotes, etc – arming them with an ecosystem of branded assets with the overall objective to strengthen and amplify Quibi’s reach, audience and influence. <img width="1000" height="626" width_o="1000" height_o="626" data-src="https://freight.cargo.site/t/original/i/7ef454cff16c127d0a165e5bd01201f8d1fc78bde8492de1cd296514018dc742/Oct-07-2020-20-30-20_1_1.gif" data-mid="84967173" border="0" src="https://freight.cargo.site/w/1000/i/7ef454cff16c127d0a165e5bd01201f8d1fc78bde8492de1cd296514018dc742/Oct-07-2020-20-30-20_1_1.gif" /> Interacting with CultureDuring two of entertainment’s biggest nights – the 2020 Super Bowl and The 92nd Academy Awards – our teams merged to introduce Quibi to the world in a big way. Developing clever, timely and tongue-in-cheek social campaigns, we evolved the brand voice to be uniquely relevant to each of these cultural moments. <img width="2880" height="1665" width_o="2880" height_o="1665" data-src="https://freight.cargo.site/t/original/i/e0d8ff326af99787d9ff8d9c4e36d5d2a3d576eebb697d658e85ebeb1c165a0c/24efcae2-315b-4900-8e52-7906b043e528_quibi-yagt-cultural-moments.jpeg" data-mid="84967183" border="0" src="https://freight.cargo.site/w/1000/i/e0d8ff326af99787d9ff8d9c4e36d5d2a3d576eebb697d658e85ebeb1c165a0c/24efcae2-315b-4900-8e52-7906b043e528_quibi-yagt-cultural-moments.jpeg" /> “Being a new product, we had to try something different in the way we got our brand out there. We needed fresh thinking and Instrument came in with a bold point of view that blended digital strategy with strong creative – pushing our brand into exciting new territories.” — Edwin Lewis, Creative Lead at Quibi ResultsDuring our work, Quibi was named one of the top 10 brands to make an impact at the 2020 Super Bowl. Growth in their social following soared, and traffic to Quibi.com spiked – driving pre-orders and Quibi Insider signups. Since launch, traction has continued to grow steadily –From 1.8M app downloads in the first weekto an 8x increase in social following,initial results are far exceeding goals. https://georgewidodo.com/YouTube-Seribu-Kartini Mon, 17 Jun 2024 15:09:26 +0000 George Widodo https://georgewidodo.com/YouTube-Seribu-Kartini <img width="95" height="26" width_o="95" height_o="26" data-src="https://freight.cargo.site/t/original/i/5ac97aca9347308752810b9dd57cdf68d051e17f80c1ab9229fc393f846b30ad/yt_wordmark_standard_26px_mono_white.svg" data-mid="213061370" border="0" data-scale="100" src="https://freight.cargo.site/w/95/i/5ac97aca9347308752810b9dd57cdf68d051e17f80c1ab9229fc393f846b30ad/yt_wordmark_standard_26px_mono_white.svg" /> #SeribuKartini ︎︎︎SP 2024 c/o YouTube Creative Studio APAC | ︎Film, Editorial, Storytelling | ︎Role: Creative Lead CHALLENGE YouTube is seeing a decline in viewership amongst Gen-Z women in Indonesia. How could we show up for them in a hyperlocal way?IDEA In celebration of Kartini’s 145th birthday, we created a tiered content ecosystem, where five hero YouTube Creator’s stories create a thousand ripple effect — amplifying voices of all women. Watch the Sizzle ︎︎︎ Tier 1 DOCUMENTARY SERIES #SeribuKartini Five women creators share their life-changing choices that inspire themselves, fans, friends &amp; family, and thousand others in spirit of Kartini. Watch the TRAILER ︎︎︎ CLICK ON EACH THUMBNAIL BELOW TO WATCH THE FILM <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/227eed4c5860bb34650663ee8ca69d18f58af3dbf622cde560388f2af6967fec/Trailer-Thumbnail-Arih.jpg" data-mid="213062622" border="0" src="https://freight.cargo.site/w/1000/i/227eed4c5860bb34650663ee8ca69d18f58af3dbf622cde560388f2af6967fec/Trailer-Thumbnail-Arih.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/2e670e05d1ed3809432e197a1cacf1a2dfbb02c82e68cf80073b544377af02c8/Trailer-Thumbnail-Irene.jpg" data-mid="213062623" border="0" src="https://freight.cargo.site/w/1000/i/2e670e05d1ed3809432e197a1cacf1a2dfbb02c82e68cf80073b544377af02c8/Trailer-Thumbnail-Irene.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/99d610132a626de7cd0b1942e6cb311ec1c2b9d536f49b35920f69cbea658fc0/Trailer-Thumbnail-Nadhira.jpg" data-mid="213062624" border="0" src="https://freight.cargo.site/w/1000/i/99d610132a626de7cd0b1942e6cb311ec1c2b9d536f49b35920f69cbea658fc0/Trailer-Thumbnail-Nadhira.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/41448634f99a76ac8a4d073d65edf323eb728205b83bd4ca6aeff1c60878f5df/Trailer-Thumbnail-Nessie.jpg" data-mid="213062625" border="0" src="https://freight.cargo.site/w/1000/i/41448634f99a76ac8a4d073d65edf323eb728205b83bd4ca6aeff1c60878f5df/Trailer-Thumbnail-Nessie.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/13020a93ac4135675bae05db6b52df3076933806a898ab6c26e82a9f36cda315/Trailer-Thumbnail-Novi.jpg" data-mid="213062626" border="0" src="https://freight.cargo.site/w/1000/i/13020a93ac4135675bae05db6b52df3076933806a898ab6c26e82a9f36cda315/Trailer-Thumbnail-Novi.jpg" /> TIER 2SOCIAL AMPLIFICATION #DearMbakKartini Tapping into YouTube’s creator community, we asked every Indonesian women to “curhat” (share their heart out) to other everyday Kartinis with the Swifties-inspired hashtag. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5f332f8a0dbb540dc98b656cb118b69acd476b0f1384341a20ad81ed76ead225/SeribuKartini_Social.gif" data-mid="213063634" border="0" src="https://freight.cargo.site/w/800/i/5f332f8a0dbb540dc98b656cb118b69acd476b0f1384341a20ad81ed76ead225/SeribuKartini_Social.gif" /> TIER 3THE LAUNCH EVENT THAT CHANGED A CREATOR’S LIFE During Kartini Day, we hosted a press event with trailblazing Indonesian women, including Diamond journalist Najwa Shibab, Putri Ariani, and Isyana. After premiering our short docu series, the Minister of Social Affairs, Risma, encouraged women to keep creating despite societal challenges. Inspired by our film on Arih, Risma’s team gifted her a bionic hand to assist her daily lives and journey as an illusion makeup artist. <img width="1024" height="637" width_o="1024" height_o="637" data-src="https://freight.cargo.site/t/original/i/15c282eb266827c7c3485bda0984923759eba10667549b66d14c00922c48d1a9/440231_highres.jpg" data-mid="213063942" border="0" src="https://freight.cargo.site/w/1000/i/15c282eb266827c7c3485bda0984923759eba10667549b66d14c00922c48d1a9/440231_highres.jpg" /> <img width="800" height="466" width_o="800" height_o="466" data-src="https://freight.cargo.site/t/original/i/228164c99a2f106046c4b467864b97df8cc054d119c1ead148b682312ef0e2c3/sk_isyana.jpg" data-mid="213064077" border="0" src="https://freight.cargo.site/w/800/i/228164c99a2f106046c4b467864b97df8cc054d119c1ead148b682312ef0e2c3/sk_isyana.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/3ce1fa342cba69b55d9f796ead97537751c746f1d511156598075b4e1bc77707/17137729129061.jpg" data-mid="213063943" border="0" src="https://freight.cargo.site/w/1000/i/3ce1fa342cba69b55d9f796ead97537751c746f1d511156598075b4e1bc77707/17137729129061.jpg" /> &nbsp; https://georgewidodo.com/AppleMusic-AndThen Sat, 10 Oct 2020 05:32:40 +0000 George Widodo https://georgewidodo.com/AppleMusic-AndThen Apple Music — “And Then” ︎︎︎SU/FA2018 c/o ROSEWOOD Creative | ︎Conceptual Development, 2D Animation, Content Production &amp; Talent Directing Apple Music wanted a concept to promote Independent Artists that would require the least amount of talent involvement, yet make the biggest impact. And Then was born — the social-first animated series that turns voice memos into beautifully bizarre &amp; fantastical cartoons (in less than a week). &nbsp;&nbsp; Watch the Case Study&nbsp;︎︎︎ Watch the Full Episodes The challenge was simple (but hard)How do you promote new artists’ album releases from around the world, on a weekly basis, without having their presence on set? The solution: animated stories, reinvented. 1.&nbsp;We send our booked and busy artists a series of culturally-relevant, strategically-fantastical questions. <img width="893" height="328" width_o="893" height_o="328" data-src="https://freight.cargo.site/t/original/i/adf8f044b4ba672e874957184cd529222da8cd649879543c65ad1ac276555c33/Screen-Shot-2020-10-10-at-11.41.20-PM.png" data-mid="85236717" border="0" data-scale="69" src="https://freight.cargo.site/w/893/i/adf8f044b4ba672e874957184cd529222da8cd649879543c65ad1ac276555c33/Screen-Shot-2020-10-10-at-11.41.20-PM.png" /> 2. Artists record their answers via Voice Memo (listen below) 3.&nbsp;Our group of talented storyboard artists, animators, and editors craft together a full-animated cartoons in less than a week. <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/99d0bede69e209053ae9f4a6e2ad10537203655c1ce8e9c2a6a03e6ae0831291/andThen_Kamasi_animatic_Sc08_MJ_v07.gif" data-mid="85236596" border="0" src="https://freight.cargo.site/w/640/i/99d0bede69e209053ae9f4a6e2ad10537203655c1ce8e9c2a6a03e6ae0831291/andThen_Kamasi_animatic_Sc08_MJ_v07.gif" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/6ee4bebd09104b9cc85220bf30c0a814b9ea2daf1b02409160a30fa9db0bb653/andthen-kamasi-swimming-bg-kl-v4.gif" data-mid="85236668" border="0" src="https://freight.cargo.site/w/640/i/6ee4bebd09104b9cc85220bf30c0a814b9ea2daf1b02409160a30fa9db0bb653/andthen-kamasi-swimming-bg-kl-v4.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/2d8a883c9e1544e0e9400734e8f89864b70137a4d384e2e53f7b80856299247f/andThen_Kamasi_1x1_MJ_v15.gif" data-mid="85236674" border="0" src="https://freight.cargo.site/w/500/i/2d8a883c9e1544e0e9400734e8f89864b70137a4d384e2e53f7b80856299247f/andThen_Kamasi_1x1_MJ_v15.gif" /> Each illustrative styles, animation, and color schemes are bespoke to our artists’ genres, origins, and languages. Origins ︎USA: Los AngelesCanada: Montreal &amp; VancouverUK: London, Manchester, Brighton&nbsp;EU: Sweden, Madrid&nbsp;Asia: TokyoAustralia: Sydney &amp; MelbourneSouth America: Mexico,&nbsp;Rio de Janeiro Genres ︎Alt RockDowntempo ElectronicaR&amp;BGothic MetalSoul/JazzPsych PopFolkElectro FunkTrap / Hip HopDance Electronic <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee9566b423a66838e806257523c71b009c4b11b7f3c0a1489b2563b475a867aa/andThen_lump_illustratedPortrait_1x1_IG_TW_FB.png" data-mid="85236155" border="0" src="https://freight.cargo.site/w/1000/i/ee9566b423a66838e806257523c71b009c4b11b7f3c0a1489b2563b475a867aa/andThen_lump_illustratedPortrait_1x1_IG_TW_FB.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2009e6fba199616375ffe61f4a8a5aa6f93cd7a476cf072813bbb08ef7906fc6/andThen_cero_illustratedProfilephoto_1x1_IG_FB_TW.jpg" data-mid="85236148" border="0" src="https://freight.cargo.site/w/1000/i/2009e6fba199616375ffe61f4a8a5aa6f93cd7a476cf072813bbb08ef7906fc6/andThen_cero_illustratedProfilephoto_1x1_IG_FB_TW.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6bf81b87ca9055aa990624afa2d9d4787a82923a9604daa7024adba377aad544/andThen-ghost-profilePortrait-1x1-IG-TW-FB.jpg" data-mid="85236158" border="0" src="https://freight.cargo.site/w/1000/i/6bf81b87ca9055aa990624afa2d9d4787a82923a9604daa7024adba377aad544/andThen-ghost-profilePortrait-1x1-IG-TW-FB.jpg" /> <img width="1260" height="1260" width_o="1260" height_o="1260" data-src="https://freight.cargo.site/t/original/i/8b7a14b3cfd2a655c42e24e411f7292446ed95cf8a6b0ad85bab0b9f1f812523/rosewood-apple-music-and-then-aleman.png" data-mid="85236172" border="0" src="https://freight.cargo.site/w/1000/i/8b7a14b3cfd2a655c42e24e411f7292446ed95cf8a6b0ad85bab0b9f1f812523/rosewood-apple-music-and-then-aleman.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f9cabaaf2c066b42df7e1fa5731fa15bcdc9993bf360cf42b9cd303e83c6c9fb/Cuco_IllustratedPortrait_1x1_ProfilePhoto.jpg" data-mid="85236128" border="0" src="https://freight.cargo.site/w/1000/i/f9cabaaf2c066b42df7e1fa5731fa15bcdc9993bf360cf42b9cd303e83c6c9fb/Cuco_IllustratedPortrait_1x1_ProfilePhoto.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9d83053eed2fd4e1c180bc178e81002908ddd411abc7b292ac23841e1470a8f6/andThen_middleKids_profilePhoto_1x1_IG_TW_FB.jpg" data-mid="85236146" border="0" src="https://freight.cargo.site/w/1000/i/9d83053eed2fd4e1c180bc178e81002908ddd411abc7b292ac23841e1470a8f6/andThen_middleKids_profilePhoto_1x1_IG_TW_FB.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cac8676dff99d7dbfc333208506d69b1d13558a61fd24d1fd9af4d344ce97750/andThen-chromeo-profilePortrait-1x1-IG-TW-FB.png" data-mid="85236157" border="0" src="https://freight.cargo.site/w/1000/i/cac8676dff99d7dbfc333208506d69b1d13558a61fd24d1fd9af4d344ce97750/andThen-chromeo-profilePortrait-1x1-IG-TW-FB.png" /> <img width="1370" height="1370" width_o="1370" height_o="1370" data-src="https://freight.cargo.site/t/original/i/7d69b12b153fc66337c160b36b7fe6b3ec93c7b2d7f0627e9161510085cce31d/rosewood-apple-music-and-then-bobmoses.png" data-mid="85236173" border="0" src="https://freight.cargo.site/w/1000/i/7d69b12b153fc66337c160b36b7fe6b3ec93c7b2d7f0627e9161510085cce31d/rosewood-apple-music-and-then-bobmoses.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e63bb7068fd4c132e9a589a36faa1b520f565aad04c1f5f2c5cb50a405a7e510/AlinaBaraz_IllustratedPortrait_1x1_ProfilePhoto.jpg" data-mid="85236144" border="0" src="https://freight.cargo.site/w/1000/i/e63bb7068fd4c132e9a589a36faa1b520f565aad04c1f5f2c5cb50a405a7e510/AlinaBaraz_IllustratedPortrait_1x1_ProfilePhoto.jpg" /> <img width="877" height="877" width_o="877" height_o="877" data-src="https://freight.cargo.site/t/original/i/a6ea89059ed46e29c0ad115e274a3f31828faffbe67b6d8347bbd4953ab4c51e/rosewood-apple-music-and-then-marceloD2.png" data-mid="85236176" border="0" src="https://freight.cargo.site/w/877/i/a6ea89059ed46e29c0ad115e274a3f31828faffbe67b6d8347bbd4953ab4c51e/rosewood-apple-music-and-then-marceloD2.png" /> AgencyROSEWOOD Creative VP, CreativeVasili Gavre ACD / ProducerGeorge Widodo Account ManagerLonnie Angle StrategistLiz Lightbody Animators + EditorsSam Ancona Kylar Loya Bill Cleveland Tyler Rice Moises Jimenez https://georgewidodo.com/adidasOriginals-TLKS Mon, 19 Oct 2020 06:56:53 +0000 George Widodo https://georgewidodo.com/adidasOriginals-TLKS adidas Originals: #TLKS ︎︎︎FA2017 c/o Annex88 | ︎Social Media Content, FB Messenger Chatbot, &amp; Experiential Design&nbsp; The first ever digitally-sourced sneaker panel series featuring original creators at the forefront of innovation, creative, and performance — with conversation fueled by adidas Originals audience via Facebook messenger chatbot. A live event to celebrate the rebirth of EQT adidas Originals wanted to mark the EQT, a popular technical performance sneaker,&nbsp;as a streetwear statement piece in the United States. During the globally-renowned Miami Art Week, we were tasked to promote adidas’ first inaugural panel series. As their Social AOR, I helped Annex88 took over @adidasoriginals Instagram with cryptic animations revealing:&nbsp; (1) the Event and the speakers streamed on Facebook Live (2) the Adidas Chatbot where people can cop limited edition white #EQTs. <img width="1539" height="759" width_o="1539" height_o="759" data-src="https://freight.cargo.site/t/original/i/63ff0e729d12f2d833d7f372de07bc3877b2685f424dc15888a748a0355fe92d/1602143875482-EUKT1T7TWO75P8BWKD04.gif" data-mid="86001205" border="0" src="https://freight.cargo.site/w/1000/i/63ff0e729d12f2d833d7f372de07bc3877b2685f424dc15888a748a0355fe92d/1602143875482-EUKT1T7TWO75P8BWKD04.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/72cb36ef09d230c8c56ec8fbf50761ff674cad79de4ac01c72f86387b319f120/adidas_tlks_ig_18.gif" data-mid="86001281" border="0" src="https://freight.cargo.site/w/480/i/72cb36ef09d230c8c56ec8fbf50761ff674cad79de4ac01c72f86387b319f120/adidas_tlks_ig_18.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/fe0cc43f3593632b4df846c24a59cb5381e2937c77d31cef890b5db102a0bd94/adidas_tlks_ig_17.gif" data-mid="86001280" border="0" src="https://freight.cargo.site/w/480/i/fe0cc43f3593632b4df846c24a59cb5381e2937c77d31cef890b5db102a0bd94/adidas_tlks_ig_17.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/b3c4022c1ce7888b7dcab2f08f31a8ba0000fea6022dfd7a01f45ba343166c78/adidas_tlks_ig_16.gif" data-mid="86001279" border="0" src="https://freight.cargo.site/w/480/i/b3c4022c1ce7888b7dcab2f08f31a8ba0000fea6022dfd7a01f45ba343166c78/adidas_tlks_ig_16.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/4eebc3e4e4e39b373feb6007466a81cb52e362e34d1be4936cdea900384df6e7/adidas_tlks_ig_15.gif" data-mid="86001278" border="0" src="https://freight.cargo.site/w/480/i/4eebc3e4e4e39b373feb6007466a81cb52e362e34d1be4936cdea900384df6e7/adidas_tlks_ig_15.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/d42eabd72105edbe421c746969006504eedb1bbc035706a440d16828f5fb18a9/adidas_tlks_ig_14.gif" data-mid="86001277" border="0" src="https://freight.cargo.site/w/480/i/d42eabd72105edbe421c746969006504eedb1bbc035706a440d16828f5fb18a9/adidas_tlks_ig_14.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/718311ecfd6d5c0a52617b4bab479e20f3a98b489e4a34059e73eb69f74cb273/adidas_tlks_ig_13.gif" data-mid="86001276" border="0" src="https://freight.cargo.site/w/480/i/718311ecfd6d5c0a52617b4bab479e20f3a98b489e4a34059e73eb69f74cb273/adidas_tlks_ig_13.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/4324e4f525ef9f0261e72b2dfbf70e92eff1bcd39ebd461a5dabf37b34e6fbf4/adidas_tlks_ig_12.gif" data-mid="86001275" border="0" src="https://freight.cargo.site/w/480/i/4324e4f525ef9f0261e72b2dfbf70e92eff1bcd39ebd461a5dabf37b34e6fbf4/adidas_tlks_ig_12.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/838218d56b3b7d0f408c71dc1c0eeee7873ec4769c2001cdbf0db717ea08fa77/adidas_tlks_ig_11.gif" data-mid="86001274" border="0" src="https://freight.cargo.site/w/480/i/838218d56b3b7d0f408c71dc1c0eeee7873ec4769c2001cdbf0db717ea08fa77/adidas_tlks_ig_11.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/56ed9c6d2688ce49d7f4759c9eedde109a0d6c23286feb0d7e88406b7200a619/adidas_tlks_ig_10.gif" data-mid="86001273" border="0" 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data-src="https://freight.cargo.site/t/original/i/05d94e2fcf48f6bf4c3fed740111d94d60f5786cd23d2c7bf591e4f5d1fa29f7/adidas_tlks_ig_7-.gif" data-mid="86001270" border="0" src="https://freight.cargo.site/w/480/i/05d94e2fcf48f6bf4c3fed740111d94d60f5786cd23d2c7bf591e4f5d1fa29f7/adidas_tlks_ig_7-.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/3da9aa279f54347af65d15abcfb5ca9467707b57e0284d264cbc0f6e3176c33a/adidas_tlks_ig_5.gif" data-mid="86001268" border="0" src="https://freight.cargo.site/w/480/i/3da9aa279f54347af65d15abcfb5ca9467707b57e0284d264cbc0f6e3176c33a/adidas_tlks_ig_5.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/d8eac10b5a301bd8b3a608f4a9a150b7c94565098a072f11c8320cde58b6d537/adidas_tlks_ig_2.gif" data-mid="86001265" border="0" src="https://freight.cargo.site/w/480/i/d8eac10b5a301bd8b3a608f4a9a150b7c94565098a072f11c8320cde58b6d537/adidas_tlks_ig_2.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/cb2b1a794e1343795c82678d589cafbb187a434387ee8d59f791720a14c2375c/adidas_tlks_ig_1.gif" data-mid="86001262" border="0" src="https://freight.cargo.site/w/480/i/cb2b1a794e1343795c82678d589cafbb187a434387ee8d59f791720a14c2375c/adidas_tlks_ig_1.gif" /> The EventThe event celebrated the brand’s EQT shoe, and brought together artist Ben Jones, model and activist Adwoa Aboah, and artist and G.O.O.D. Music president Pusha T for a panel discussion. Guests gathered at the Hilario Candela-designed Miami Marine Stadium, and enjoyed a special performance from Pusha T after the conversation. <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/e992600a3e0741d76d44274cc53a01750058a23e1f3aae1a7e3ab85a43b5bce8/IMG_0614-1.jpg" data-mid="86002797" border="0" src="https://freight.cargo.site/w/1000/i/e992600a3e0741d76d44274cc53a01750058a23e1f3aae1a7e3ab85a43b5bce8/IMG_0614-1.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/4dcf06484609c26628f3a1a2c12dc5371c03902ded79d4a7a0d240478483cf49/L1100198.jpg" data-mid="86002734" border="0" src="https://freight.cargo.site/w/1000/i/4dcf06484609c26628f3a1a2c12dc5371c03902ded79d4a7a0d240478483cf49/L1100198.jpg" /> <img width="2208" height="1242" width_o="2208" height_o="1242" data-src="https://freight.cargo.site/t/original/i/eb8a8f68631f9da1744a65b41f5760a5589524df0a10e9f0c0836c710e7f9318/IMG_6163.PNG" data-mid="86002592" border="0" src="https://freight.cargo.site/w/1000/i/eb8a8f68631f9da1744a65b41f5760a5589524df0a10e9f0c0836c710e7f9318/IMG_6163.PNG" /> <img width="2208" height="1242" width_o="2208" height_o="1242" data-src="https://freight.cargo.site/t/original/i/3f2d26f93c6d9a2d69498a4455a42112f41dc34ba82191c7d42af154f9469f01/IMG_6169.PNG" data-mid="86002541" border="0" src="https://freight.cargo.site/w/1000/i/3f2d26f93c6d9a2d69498a4455a42112f41dc34ba82191c7d42af154f9469f01/IMG_6169.PNG" /> <img width="2208" height="1242" width_o="2208" height_o="1242" data-src="https://freight.cargo.site/t/original/i/039384b8c3618a78adf2eac2b97158dfbd246b5f84695dd0c2906e67312c23d4/IMG_6162.PNG" data-mid="86002587" border="0" src="https://freight.cargo.site/w/1000/i/039384b8c3618a78adf2eac2b97158dfbd246b5f84695dd0c2906e67312c23d4/IMG_6162.PNG" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/34efa9fff084fc663a3c8499d2f681e0489a5e5cdb68d9a374d63edc89d3976a/giphy-3.gif" data-mid="86002753" border="0" src="https://freight.cargo.site/w/480/i/34efa9fff084fc663a3c8499d2f681e0489a5e5cdb68d9a374d63edc89d3976a/giphy-3.gif" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/a0fcb5a4bb20b1cbd67036995b2ec47e525938948a1356bbb04265c5c9c23e45/IMG_1596.jpg" data-mid="86002720" border="0" src="https://freight.cargo.site/w/1000/i/a0fcb5a4bb20b1cbd67036995b2ec47e525938948a1356bbb04265c5c9c23e45/IMG_1596.jpg" /> <img width="683" height="1024" width_o="683" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b03cc0144ecf68beeac9c7395fa1fcdcb8a3711d2618b0e968fb6155fed850bc/IMG_1756.jpg" data-mid="86002847" border="0" src="https://freight.cargo.site/w/683/i/b03cc0144ecf68beeac9c7395fa1fcdcb8a3711d2618b0e968fb6155fed850bc/IMG_1756.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/6869dbd4fff0be051b17ee0236fa70bfe03da50fc7a8e09386e15bdd83d3bce9/1602143875600-0PV0NYQ5BU462BTKPTBT.gif" data-mid="86002774" border="0" src="https://freight.cargo.site/w/500/i/6869dbd4fff0be051b17ee0236fa70bfe03da50fc7a8e09386e15bdd83d3bce9/1602143875600-0PV0NYQ5BU462BTKPTBT.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/56a69d3fc53dbd7a3ec888baeb54affdfc12e3e433dbc76bdc219d2f56f43150/1602143875608-RSVN7HJ9I9KOMMZLOYW6.gif" data-mid="86002799" border="0" src="https://freight.cargo.site/w/480/i/56a69d3fc53dbd7a3ec888baeb54affdfc12e3e433dbc76bdc219d2f56f43150/1602143875608-RSVN7HJ9I9KOMMZLOYW6.gif" /> Results 55 million Impressions 1.25 million people watched our Facebook livestream. 347,000 messages to adidas Originals chatbot. https://georgewidodo.com/adidasOriginals-Deerupt-AR Mon, 19 Oct 2020 17:49:55 +0000 George Widodo https://georgewidodo.com/adidasOriginals-Deerupt-AR adidasOriginals:Deerupt AR ︎︎︎SP2018 c/o Annex88 | ︎Conceptual Development &amp; Augmented Reality&nbsp; Re-inventing the future of sneaker unboxing for the launch of the Disruptively Simple silhouette. Disrupting the Unboxing CloutDeerupt’s gridded minimalist design takes street style into the future. Inspired by urban planning, architecture, and natural phenomena — we wanted to leverage the latest technologies to redefine the user experience of engaging with the shoe. Way before it’s released. I helped adidas activated the sneaker community by sending them empty imaginary boxes to spark mystique and challenge unboxing tropes. Popular unboxers like Jacques Slade and George Sullivan (Sole Supplier) joined in. <img width="1415" height="688" width_o="1415" height_o="688" data-src="https://freight.cargo.site/t/original/i/6811985768deae068706721638126c23f764cd4bdc2ad163081ce7508e358a0c/fa4566c5-4570-4b11-8da7-7c544b4845af.png" data-mid="86078997" border="0" src="https://freight.cargo.site/w/1000/i/6811985768deae068706721638126c23f764cd4bdc2ad163081ce7508e358a0c/fa4566c5-4570-4b11-8da7-7c544b4845af.png" /> Experience it yourself*&nbsp;︎︎︎ virtualdeerupt.com(*Mobile phone required) <img width="496" height="850" width_o="496" height_o="850" data-src="https://freight.cargo.site/t/original/i/4fd867ef2acc798b1dfbe12f3354fb83977a1ea1f5d06d467e8890850cd8769f/01.gif" data-mid="86080010" border="0" src="https://freight.cargo.site/w/496/i/4fd867ef2acc798b1dfbe12f3354fb83977a1ea1f5d06d467e8890850cd8769f/01.gif" /> <img width="480" height="822" width_o="480" height_o="822" data-src="https://freight.cargo.site/t/original/i/da061d5fe28b5bdb477a65c9aebb9d48c29ca0f5051c350e5497e259b3b01f10/02__.gif" data-mid="86080231" border="0" src="https://freight.cargo.site/w/480/i/da061d5fe28b5bdb477a65c9aebb9d48c29ca0f5051c350e5497e259b3b01f10/02__.gif" /> Results 110 million views 50,000+ virtual unboxings 123+ countries reached